Selling and sales management / David Jobber, Geoff Lancaster and Kenneth Le Meunier-FitzHugh.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book contin...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Pearson,
[2019]
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| Edition: | Eleventh edition. |
| Subjects: |
| Summary: | This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. |
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| Physical Description: | 1 volume xxiv, 470 pages : illustrations ; 24cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1292205024 9781292205021 |