CellCo : using metaphors to understand organizational identity / Claus D. Jacobs.
This case study examines an "embodied metaphor" approach employed by a cellphone company we're calling CellCo to explore the company's organisational identity. The metaphorical representation of the company provided an important diagnostic element that guided the company on subse...
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| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2018.
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| Series: | Henry Stewart talks. Business & management collection.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management |
| Summary: | This case study examines an "embodied metaphor" approach employed by a cellphone company we're calling CellCo to explore the company's organisational identity. The metaphorical representation of the company provided an important diagnostic element that guided the company on subsequent strategy formation. |
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| Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Exploring organizational identity in strategy work: towards an embodied metaphor perspective. Title from title frames. |
| Physical Description: | 1 streaming video file (10 min.) : color, sound. |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2056-4570 |