Netflix : will its operations model be a short subject or a long-run feature? / Jean W. Rosenthal.
Reed Hastings often told the story of his inspiration for Netflix: a $40 late fee from Blockbuster. He said, 'It was all my fault. I didn't want to tell my wife about it. And I said to myself, 'I'm going to compromise the integrity of my marriage over a late fee?' Still chag...
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Reed Hastings often told the story of his inspiration for Netflix: a $40 late fee from Blockbuster. He said, 'It was all my fault. I didn't want to tell my wife about it. And I said to myself, 'I'm going to compromise the integrity of my marriage over a late fee?' Still chagrinned over the late fee, Hastings, a dot-com multimillionaire, formed Netflix, a company that would rent DVDs through the mail for a monthly subscription price, with no postage charges or late fees. Hastings's model for Netflix seemed simple enough. Netflix subscribers would create a wish list of DVDs on the company's website, and Netflix would send a new title from the list when the previous rental was returned. This case study examines this topic. |
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| Item Description: | Originally Published in: Rosenthal, J. W. (2007). Netflix: Will Its Operations Model Be a Short Subject or a Long-Run Feature? 07-014. New Haven, CT: Yale School of Management, Yale University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473974143 9781473974142 |