Bel Brand : the laughing cow challenge / Derek Rucker & David Dubois.
This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States. |
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| Item Description: | Originally Published in: Rucker, D., & Dubois, D. (2012). Bel Brand: The Laughing Cow Challenge. 5-311-505. Evanston, IL: Kellogg School of Management at Northwestern University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473968887 9781473968882 |