Bel Brand : the laughing cow challenge / Derek Rucker & David Dubois.
This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
|
| Series: | SAGE knowledge. Cases.
|
| Subjects: | |
| Online Access: | SAGE |
MARC
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| 003 | OCoLC | ||
| 005 | 20221103000959.0 | ||
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| 011 | |a Direct search result | ||
| 011 | |a EDS Title: Bel Brand: The Laughing Cow Challenge | ||
| 011 | |a MARC Score : 10850(21750) : OK | ||
| 020 | |a 1473968887 |q Internet | ||
| 020 | |a 9781473968882 |q Internet | ||
| 035 | |a (ATU)b27144264 | ||
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| 100 | 1 | |a Rucker, Derek D., |d 1977- |e author. |9 442936 | |
| 245 | 1 | 0 | |a Bel Brand : |b the laughing cow challenge / |c Derek Rucker & David Dubois. |
| 264 | 1 | |a [London] : |b SAGE, |c 2016. | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a SAGE knowledge. Cases | |
| 500 | |a Originally Published in: Rucker, D., & Dubois, D. (2012). Bel Brand: The Laughing Cow Challenge. 5-311-505. Evanston, IL: Kellogg School of Management at Northwestern University. | ||
| 520 | 8 | |a This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States. | |
| 588 | |a Description based on online resource; title from home page (viewed on April 28, 2016). | ||
| 610 | 2 | 0 | |a Bel Brands. |
| 650 | 0 | |a Brand name products |v Case studies |9 689031 | |
| 650 | 0 | |a Branding (Marketing) |v Case studies |9 694887 | |
| 700 | 1 | |a Dubois, David D., |e author. |9 1047251 | |
| 776 | 1 | 8 | |w (OCoLC)1058974919 |
| 830 | 0 | |a SAGE knowledge. Cases. | |
| 856 | 4 | 0 | |u https://ezproxy.aut.ac.nz/login?url=https://sk.sagepub.com/cases/bel-brand-the-laughing-cow-challenge |z SAGE |x TEMPORARY ERM URL |
| 907 | |a .b27144264 |b 06-09-21 |c 02-08-19 | ||
| 942 | |c EB | ||
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