Beyondsoft Co., Ltd. (A) / F. Warren McFarlan, Donghong Li & Hong Zhang.
After reviewing the company's results for FY-2009, Ben Wang, CEO of Beyondsoft Co., Ltd. gave a satisfied look out the window at a typically smoggy Beijing skyline. A year that had begun with much uncertainty had ended with a 5% increase in sales and a 35% increase in profits. With the potentia...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | After reviewing the company's results for FY-2009, Ben Wang, CEO of Beyondsoft Co., Ltd. gave a satisfied look out the window at a typically smoggy Beijing skyline. A year that had begun with much uncertainty had ended with a 5% increase in sales and a 35% increase in profits. With the potential for an even more prosperous year ahead, however, he faced both new and familiar challenges. Financing, product strategy and control incentives were just a few topics he needed to review with two of his founding partners, Qiang Ma, now Chief Operating Officer (COO), and Roger Zhang, Chief Technology Officer (CTO), at dinner that night. This case study discusses these issues. |
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| Item Description: | Originally Published in: McFarlan, F.W., Li, D. & Zhang, H. (2011). Beyondsoft Co., Ltd. (A). 0-311-311. Beijing: Tsinghua SEM China Business Case Center. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 147396086X 9781473960862 |