It's a small world : worldwide declining attendance and Disney theme parks /

It's a small world : worldwide declining attendance and Disney theme parks / Robert Gigliotti, Adam Russell & Richard J. Gentry.

The global recession that began in 2008 affected the global theme park industry, and with it the theme park empire of The Walt Disney Company. This case examines the trends assessment and decision making required of Jay Rasulo, chair of Walt Disney Parks and Resorts, in response to these economic ch...

Full description

Saved in:
Bibliographic Details
Main Authors: Gigliotti, Robert (Author), Russell, Adam (Author), Gentry, Richard J. (Author)
Format: Ebook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Walt Disney Company.
Amusement parks > Case studies
Decision making > Case studies.
Consumer satisfaction > Case studies
International business enterprises > Management > Case studies.
Strategic planning > Case studies.
Online Access:SAGE
Description
Summary:The global recession that began in 2008 affected the global theme park industry, and with it the theme park empire of The Walt Disney Company. This case examines the trends assessment and decision making required of Jay Rasulo, chair of Walt Disney Parks and Resorts, in response to these economic challenges.
Physical Description:1 online resource : illustrations.
ISBN:1473977673
9781473977679
Availability

Online

SAGE
Requests
Request this item Request this AUT item so you can pick it up when you're at the library.
Interlibrary Loan With Interlibrary Loan you can request the item from another library. It's a free service.
Similar Items