Edita Foods : prospects for international expansion to Jordan and South Africa / Marina Apaydin & Hend Mostafa.
The case discusses Edita Foods, an Egyptian company that produced a variety of bakery products such as cakes, croissants, and crispy crackers. The company was able to establish itself in the Egyptian market and build a strong reputation. Moreover, Edita started exporting its products to different ma...
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Main Authors: | , |
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Format: | Ebook |
Language: | English |
Published: |
[London] :
SAGE,
2016.
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Series: | SAGE knowledge. Cases.
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Subjects: | |
Online Access: | SAGE |
Summary: | The case discusses Edita Foods, an Egyptian company that produced a variety of bakery products such as cakes, croissants, and crispy crackers. The company was able to establish itself in the Egyptian market and build a strong reputation. Moreover, Edita started exporting its products to different markets in the Middle East and became available in 15 countries. The company employed more than 2,000 employees and became a market leader in Libya, Yemen, Palestine, and Iraq. |
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Physical Description: | 1 online resource : illustrations. |
ISBN: | 1473974550 9781473974555 |