The founders are the promotion / Ian Chaston.
There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
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[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders. |
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| Item Description: | Originally Published in: Chaston, I. (2010). The Founders are the Promotion. In Entrepreneurial management in small firms (pages 146-147). London: SAGE Publications Ltd. ISBN: 9781848600256. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 147393902X 9781473939028 |