The founders are the promotion / Ian Chaston.
There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders.
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
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| 245 | 1 | 4 | |a The founders are the promotion / |c Ian Chaston. |
| 264 | 1 | |a [London] : |b SAGE, |c 2016. | |
| 300 | |a 1 online resource : |b illustrations. | ||
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| 490 | 1 | |a SAGE knowledge. Cases | |
| 500 | |a Originally Published in: Chaston, I. (2010). The Founders are the Promotion. In Entrepreneurial management in small firms (pages 146-147). London: SAGE Publications Ltd. ISBN: 9781848600256. | ||
| 520 | 8 | |a There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders. | |
| 588 | |a Description based on online resource; title from home page (viewed on April 26, 2016). | ||
| 650 | 0 | |a Marketing |v Case studies |9 589588 | |
| 776 | 0 | 8 | |i Print version: |a Chaston, Ian. |t The founders are the promotion. |d [London] : SAGE, 2016 |z 147393902X |z 9781473939028 |w (OCoLC)1017732136 |
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