Should Ronald McDonald retire? / Craig E. Johnson.
Ronald McDonald is recognizable on a global basis as the clown face of McDonald's. When McDonald's came under fire following the documentary, Super Size Me, in which one man ate nothing but McDonald's food for a month to the detriment of his health, the company decided to change Ronal...
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Ronald McDonald is recognizable on a global basis as the clown face of McDonald's. When McDonald's came under fire following the documentary, Super Size Me, in which one man ate nothing but McDonald's food for a month to the detriment of his health, the company decided to change Ronald McDonald's image to portray a healthier lifestyle. However, this step was not sufficient for the watchdog group, Corporate Accountability International, who claim that McDonald's is wrongfully marketing unhealthy food to children under the guise of a healthy, balanced diet. This case asks readers to consider McDonald's ethical responsibilities and whether Ronald McDonald should be retired from marketing efforts once and for all. |
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| Item Description: | Originally Published in: Johnson, C. E. (2011). Should Ronald McDonald Retire? In Organizational ethics: A practical approach (2nd ed., pp. 363-364). Los Angeles: SAGE Publications, Inc. ISBN: 9781412987967. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1506325890 9781506325897 |