Teens and jeans : clothing in transition / Daniel W. Baack, Eric G. Harris & Donald Baack.
Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particula...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers. |
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| Item Description: | Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (pp. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1506322530 9781506322537 |