Understanding customer need / Ian Chaston.
Understanding your market and conducting accurate market research can often increase the chances of entrepreneurial success. This is illustrated in the example of Mary Obana and Mike Lannon's development of the Koko Smartrainer fitness machine.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Understanding your market and conducting accurate market research can often increase the chances of entrepreneurial success. This is illustrated in the example of Mary Obana and Mike Lannon's development of the Koko Smartrainer fitness machine. |
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| Item Description: | Originally Published in: Chaston, I. (2010). Understanding Customer Need. In Entrepreneurial management in small firms (pages 41-42). London: SAGE Publications Ltd. Print. ISBN: 9781848600256. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473938651 9781473938656 |