Xbox One / Neal J. Roese & Evan Meagher.
When the Xbox One console was officially revealed, Microsoft effectively confirmed that it would require an always-on connection for validating digital rights. Predictably, gamers reacted negatively, a response that was exacerbated when Microsoft's president of the interactive entertainment bus...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | When the Xbox One console was officially revealed, Microsoft effectively confirmed that it would require an always-on connection for validating digital rights. Predictably, gamers reacted negatively, a response that was exacerbated when Microsoft's president of the interactive entertainment business, Don Mattrick, made dismissive statements about their concerns. This study examines how Microsoft dealt with the situation. |
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| Item Description: | Originally Published in: Roese, N. J., & Meagher, E. (2014). Xbox One. 5-114-006. Evanston, IL: Kellogg School of Management, Northwestern University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473972310 9781473972315 |