Chipotle Mexican Grill, Inc. : supply chain in crisis (A) / Syvia Banda, Elizabeth Sadler, Bradley Wise, James S. O'Rourke.
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a de...
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| Main Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond. |
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| Item Description: | Originally published: Banda, S., Sadler, E., Wise, B., & ORourke, J. S. (2016). Chipotle Mexican Grill, Inc.: Supply chain in crisis (A). 16-05 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1526406780 9781526406781 |