Groupon goes public : communication strategy and challenges / Jun Frank, Eric Sauerhoff, James S. O'Rourke.
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion. However, the offbeat, local e-commerce firm has come under intense media and investor scrutiny during the IPO process over its business model, financial viability, and accounting practices...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion. However, the offbeat, local e-commerce firm has come under intense media and investor scrutiny during the IPO process over its business model, financial viability, and accounting practices. After postponing its IPO amidst market uncertainty, Groupon must work to restore credibility with the investor community. |
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| Item Description: | Originally published in Frank, J., Sauerhoff, E., & ORourke, J. S. (2011). Groupon goes public: Communication strategy and challenges. 11-11. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1526403838 9781526403834 |