HP gaming / Andrew M. Isaacs, Leland Hedges.
This case study focuses on how a large company, Hewlett-Packard (HP) works through the strategic, branding, and organizational issues related to its new acquisition, VoodooPC. The case addresses some key issues related to acquisitions, especially how a large established company like HP navigates the...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case study focuses on how a large company, Hewlett-Packard (HP) works through the strategic, branding, and organizational issues related to its new acquisition, VoodooPC. The case addresses some key issues related to acquisitions, especially how a large established company like HP navigates the sometimes complicated road of integrating a small, yet successful brand like VoodooPC. |
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| Item Description: | Originally published in Isaacs, A., & Hedges, L. (2007). HP Gaming. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1526410508 9781526410504 |