HP-Compaq : a merger of technology giants (A) / Keng Chaiyadhiroj, Adam Rampton, James S. O'Rourke.
Hewlett Packard CEO Carly Fiorina is fighting the families of the founding members of HP regarding a proposed merger between HP and Compaq. Fiorina sees the merger as the only way to stay competitive in the technology market and compete with IBM. Walter Hewlett, board member and son of founder Willi...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Hewlett Packard CEO Carly Fiorina is fighting the families of the founding members of HP regarding a proposed merger between HP and Compaq. Fiorina sees the merger as the only way to stay competitive in the technology market and compete with IBM. Walter Hewlett, board member and son of founder William Hewlett, believes the merger is risky and further exposes the company to the highly commoditized personal computer market. Fiorina must convince shareholders about her vision for HP in order to win the proxy vote. |
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| Item Description: | Originally published: Chaiyadhiroj, K., Rampton, A., & ORourke, J. S. (2002). HP-Compaq: A merger of technology giants (A). 02-10 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1526407116 9781526407115 |