Micromax at crossroads / Sanjeev Tripathi.
It was 1st of April 2014, but the seriousness with which people went about their work in Micromax office nobody could have guessed that this day was popularly called Fools day. It was the start of the new financial year and the founders of Micromax were about to meet the various functional heads of...
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
|
| Series: | SAGE Knowledge. Cases.
|
| Subjects: | |
| Online Access: | SAGE |
| Summary: | It was 1st of April 2014, but the seriousness with which people went about their work in Micromax office nobody could have guessed that this day was popularly called Fools day. It was the start of the new financial year and the founders of Micromax were about to meet the various functional heads of finance, marketing and other functions shortly. The agenda was to review the performance for the financial year that had just ended and set a plan for the next year. There were a number of issues that needed deliberation and decisions on them had to be taken. |
|---|---|
| Item Description: | Originally published: Tripathi, S. (2014). Micromax at Crossroads. MAR0451. Ahmedabad: Indian Institute of Management, Ahmedabad. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473991064 9781473991064 |