Nestlé ice cream in Cuba / Russell Walker, Kyle Bell.
In 1996, as the Castro regime began welcoming limited international investment back to Cuba, Nestlé signed a letter of intent with the Cuban government to build an ice cream factory in Havanas El Cotorro neighborhood. The plant, a joint venture between the Cuban government and Nestlé, would produce...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | In 1996, as the Castro regime began welcoming limited international investment back to Cuba, Nestlé signed a letter of intent with the Cuban government to build an ice cream factory in Havanas El Cotorro neighborhood. The plant, a joint venture between the Cuban government and Nestlé, would produce high-quality ice cream products for tourists and affluent Cubans.Nearly twenty years after this decision to enter the Cuban market, it is not clear how successful the investment has been and what the future might hold for Nestlé on the island. Nestlé has faced important challenges in Cubasuch as supply shortages, entrenched domestic competitors, and risk of government interferencebut there has been evidence of some marketing and financial success. The 2015 normalization of diplomatic relations may bring new strategic threats and opportunities as American companies begin to eye the Cuban market and current competitors prepare for market changes.In the case, students will evaluate Nestles investment and strategy for future growth in the Cuban market and consider the companys market entry strategy, operations, and finances. |
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| Item Description: | Originally published in Walker, R., & Bell, K. (2015). Nestlé Ice Cream in Cuba. 5-315-504. Evanston, IL: Kellogg School of Management, Northwestern University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473996678 9781473996670 |