Target Corporation : maintaining relevance in the 21st century gaming market / Richard E. Wilson.
Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players, as these products increasingly migrate to digital distribution models. What steps should the company take to maintain its relevance and bui...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
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London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players, as these products increasingly migrate to digital distribution models. What steps should the company take to maintain its relevance and build sustainable competitive advantage as these trends play out? What are the implications for the companys multi-channel online and offline format portfolio going forward? |
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| Item Description: | Originally published in Wilson, R. (2010). Target Corporation: Maintaining relevance in the 21st century gaming market. 5-110-003. Evanston, IL: Kellogg School of Management, Northwestern University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1473995256 9781473995253 |