TiVo segmentation analysis / Moran Cerf.
ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVos marketing strategy.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVos marketing strategy. |
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| Item Description: | Originally published in Cerf, M. (2016). TiVo Segmentation Analysis. 5-414-753. Evanston, IL: Kellogg School of Management, Northwestern University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 147399666X 9781473996663 |