United Learning (B) / Daniel Diermeier, Gregory L. Hughes.
United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
|
| Series: | SAGE Knowledge. Cases.
|
| Subjects: | |
| Online Access: | SAGE |
| Summary: | United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products--which are also threatened by changes in the regulatory environment. |
|---|---|
| Item Description: | Originally published: Diermeier, D., & Hughes, G. L. (2004). United Learning (B). 5-403-752(A). Evanston, IL: Kellogg School of Management, Northwestern University. |
| Physical Description: | 1 online resource. |
| ISBN: | 1473992850 9781473992856 |