Zoosk : pivoting to win the dating game / Naeem Zafar.
Alex Mehr and Shayan Zadeh founded Zoosk in 2007 and by 2012, the company had reached over $100 million in revenue. The Zoosk case study provides an overview of the company's short history, paying particular attention to the founding of the company and to its growth. The main case study objecti...
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| Format: | Ebook |
| Language: | English |
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London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Alex Mehr and Shayan Zadeh founded Zoosk in 2007 and by 2012, the company had reached over $100 million in revenue. The Zoosk case study provides an overview of the company's short history, paying particular attention to the founding of the company and to its growth. The main case study objective is to teach students how to analyze a startups go-to-market strategy and to discuss a startups ability to pivot as one of its drivers of success. Entrepreneurs (and students) often do not realize the myriad of decisions that must be made in order to go to market with their product or service. What are these decisions and how can a startup identify them and organize them? Importantly, a startups go-to-market strategy is not static, as can be seen in the case of Zoosk. The backdrop of social media and the opening of the Facebook platform make this an especially rich case that offers several opportunities to discuss various options that any startup company has. |
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| Item Description: | Originally published: Zafar, N. (2013). Zoosk: Pivoting to win the dating game. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. |
| Physical Description: | 1 online resource. |
| ISBN: | 152640947X 9781526409478 |