Marketing in action : hotels responding to 'bleisure' trend / Simon Hudson, Louise Hudson.
The case explains how the hotel industry is adapting in the face of changing consumer behaviour. Those travelling for work are increasingly deciding to extend their business trips into leisure trips forcing hotels to change how they operate.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | The case explains how the hotel industry is adapting in the face of changing consumer behaviour. Those travelling for work are increasingly deciding to extend their business trips into leisure trips forcing hotels to change how they operate. |
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| Item Description: | Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Hotels responding to 'bleisure' trend. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1526446391 9781526446398 |