Marketing in action : open kitchen concept spreads to hotels / Simon Hudson, Louise Hudson.
The case explains how hotel chain such as the four seasons are introducing open plan kitchen to better allow their guests and chefs to interact and orchestrate a new culinary experience for their patrons.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | The case explains how hotel chain such as the four seasons are introducing open plan kitchen to better allow their guests and chefs to interact and orchestrate a new culinary experience for their patrons. |
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| Item Description: | Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Open kitchen concept spreads to hotels. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 330-333). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1526446499 9781526446497 |