"The faster fish beats the larger fish" : applying porter's value chain / Nükhet Vardar.
Arzum is a small, family-owned small appliances company, founded in Turkey in 1966. The firm always wanted to go beyond its country of origin and open up to the world market. However, by the early 1990s, global competition was getting fierce as China strengthened its production base. Arzum knew that...
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2018.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Arzum is a small, family-owned small appliances company, founded in Turkey in 1966. The firm always wanted to go beyond its country of origin and open up to the world market. However, by the early 1990s, global competition was getting fierce as China strengthened its production base. Arzum knew that it needed to differentiate itself by creating added value, but how was it going to achieve this? |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1526438100 9781526438102 |