The McDonaldization of society : into the digital age / George Ritzer, University of Maryland.
"George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book lin...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
[2019]
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| Edition: | Ninth edition. |
| Subjects: |
| Summary: | "George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption."--Back cover. |
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| Physical Description: | xv, 259 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1506348556 9781506348551 1544327544 9781544327549 |