Content Marketing: Newsletters / with Melodie Tao.
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
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| Format: | Online tutorial |
| Language: | English |
| Published: |
Carpentia, CA :
LinkedIn Learning,
[2019]
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| Series: | Lynda.com online tutorials.
LinkedIn Learning online tutorials. |
| Subjects: | |
| Online Access: | View course details on linkedin.com/learning thumbnail |
| Summary: | Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand. Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action. LinkedIn supplied subject categories: Business. |
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| Item Description: | LinkedIn Learning (also known as Lynda.com) online tutorial. Online tutorials. |
| Physical Description: | 1 online tutorial (47 min.) : digital, sound, colour |
| Playing Time: | 00:47:25 |
| Format: | Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |