Marketing research essentials / Carl McDaniel, Jr., Roger Gates.
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Main Authors: | , |
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Format: | Ebook |
Language: | English |
Published: |
Hoboken, New Jersey :
Wiley,
2016.
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Edition: | Ninth edition. |
Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (425 pages) : illustrations (some color), tables |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 1119042917 9781119042914 |