Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
[2018]
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| Edition: | Eleventh edition. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Item Description: | Revised edition of the authors' Marketing research, [2015]. |
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| Physical Description: | 1 online resource (587 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1119392071 9781119392071 |