Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafrenière.
"If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environment, companies can no longer b...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | iPukapuka |
| Reo: | English |
| I whakaputaina: |
New York, NY :
Routledge,
2020.
|
| Ngā marau: | |
| Urunga tuihono: | Click here to view this book |
| Whakarāpopototanga: | "If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me. With customers having higher expectations and access to more information than ever before, companies must create stellar, frictionless, personalized and memorable customer experiences if they plan to stay in the game. In this book, you will learn: What customer experience truly is. How emotions can increase customer loyalty... or make customers ditch a brand. Which behaviors and attitudes lose customers. Ten easy, practical and proven ways to immediately improve your customer experience. What renowned companies do to offer the best customer experience . This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people or installers. No matter what role you play, this book offers easy tips, recommendations and examples to help improve customer experience, realistically, sustainably and affordably"-- |
|---|---|
| Whakaahuatanga ōkiko: | 1 online resource |
| Rārangi puna kōrero: | Includes bibliographical references and index. |
| ISBN: | 1000707725 9781000707724 |