Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafrenière.
"If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environment, companies can no longer b...
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| Format: | Ebook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2020.
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| Online Access: | Click here to view this book |
Table of Contents:
- What is customer experience?
- Why is customer experience so important?
- One interaction. Multiple touchpoints
- How can you create a stellar customer experience
- Measuring
- Maintaining customer relationships
- The importance of digital customer experience
- Why you should care about social media.