The sustainable development of theme parks tourism in China: [a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of International Tourism Management (MITM), 2019] / Wenyuan Li ; supervisor: Michael Lück.
Studies predict that China will have the world's largest theme-park industry by 2020. After the Chinese economic reform in the 1980s, China's tourism industry, especially the theme park industry, developed significantly. However, there are few researches on the sustainable development of t...
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| Format: | Ethesis |
| Language: | English |
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| Online Access: | Click here to access this resource online |
| Summary: | Studies predict that China will have the world's largest theme-park industry by 2020. After the Chinese economic reform in the 1980s, China's tourism industry, especially the theme park industry, developed significantly. However, there are few researches on the sustainable development of theme parks in China. This study focuses on the sustainable development of theme parks in China and explores the development of theme parks in China by combining the different development situations of theme parks in three economic zones (Pearl River Delta, Yangtze River Delta and Bohai Economic Rim). This study used qualitative research methods to analyse and compare the data from eight websites. Data on profit margins, number of visitors and number of theme parks was analysed. The study determined that China's theme parks are generally sustainable. However, there are many aspects which could be looked into or improved on in order to achieve sustainability in the long run. For example, theme parks have a high repetition rate of the theme, many theme parks do not give visitors a pleasant experience, resulting in a low revisit rate, and some theme parks lack market planning, industry chain, and competitiveness. Furthermore, there is no relevant industry personnel training institution in China, resulting in a lack of management personnel. In the research, the author gives recommendations that may address these issues. Author supplied keywords: Sustainable development; Chinese tourism; Theme park; Content analysis. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references. |