Implications and impacts of eSports on business and society : emerging research and opportunities / David J. Finch, Norm O'Reilly, Gashaw Abeza, Brad Clark, David Legg.
"The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the profession...
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| Main Authors: | , , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global, Business Science Reference (an imprint of IGI Global),
[2020]
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| Series: | Advances in e-business research series.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry."--Publisher's website. |
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| Item Description: | "Research insights.". |
| Physical Description: | 1 online resource (xvi, 185 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799815382 9781799815389 |