Sustainable destination branding and marketing : strategies for tourism development / edited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan.
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable t...
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Ebook |
| Language: | English |
| Published: |
Wallington, Oxfordshire, UK ; Boston, Massachusetts :
CAB International,
[2020]
|
| Subjects: | |
| Online Access: | CAB eBooks |
| Summary: | "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- |
|---|---|
| Physical Description: | 1 online resource (333 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1786394286 1786394294 9781786394286 9781786394293 |