Marketing and outreach for the academic library : new approaches and initiatives /

Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden.

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Bibliographic Details
Other Authors: Eden, Bradford Lee (Editor)
Format: Ebook
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, 2016.
Series:Creating the 21st-century academic library ; 7.
Subjects:
Academic libraries > Marketing
Academic libraries > Public relations
Library outreach programs.
Academic libraries > Case studies
Online Access:Click here to view this book
Description
Physical Description:1 online resource (165 pages) : illustrations (some color), photographs, graphs, tables.
Bibliography:Includes bibliographical references and index.
ISBN:1442262559
9781442262553
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Online

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