Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
Lanham, Maryland :
Rowman & Littlefield,
2018.
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Edition: | Third edition. |
Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (369 pages) |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 1538101068 9781538101063 |