MICE and local economic development in New Zealand : defining a role for the Web : [a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business, 2004].
"focuses on the current and potential role of Information and Communication Technologies (ICT), and particularly the Web, in strengthening linkages between Meetings, Incentives, Conferences & Conventions, and Exhibitions (MICE), and Local Economic Development (LED)
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| Format: | Ethesis |
| Language: | English |
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| Online Access: | Click here to access this resource online |
| Summary: | "focuses on the current and potential role of Information and Communication Technologies (ICT), and particularly the Web, in strengthening linkages between Meetings, Incentives, Conferences & Conventions, and Exhibitions (MICE), and Local Economic Development (LED) |
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| Physical Description: | Also held in print (111, xviii leaves, ill., 30 cm.) (T 338.47910285 LAU) in off-campus storage, box 90 |