Visual communication design strategies : multidisciplinary human-centred approach in branding and marketing : the thesis is submitted to the Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Art and Design), 2006 / Jenny Yu.
Evaluates the effectiveness of advertising campaigns for the Pump brand of bottled water.
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| Format: | Ethesis |
| Language: | English |
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| Online Access: | Click here to access this resource online. |
| Summary: | Evaluates the effectiveness of advertising campaigns for the Pump brand of bottled water. |
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| Physical Description: | Also held in print (178 leaves : col. ill. ; 30 cm.) (T 658.827 YU) in off-campus storage, box 210. |
| Bibliography: | Includes bibliographical references. |