Visual communication design strategies : multidisciplinary human-centred approach in branding and marketing : the thesis is submitted to the Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Art and Design), 2006 / Jenny Yu.
Evaluates the effectiveness of advertising campaigns for the Pump brand of bottled water.
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Ethesis |
| Language: | English |
| Subjects: | |
| Online Access: | Click here to access this resource online. |
MARC
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| 008 | 070430s2006 nz a omb a000 0 eng d | ||
| 011 | |a BIB MATCHES WORLDCAT | ||
| 035 | |a (ATU)b27825577 | ||
| 035 | |a (OCoLC)156702357 | ||
| 040 | |a ATU | ||
| 082 | 0 | |a 658.827 |2 22 | |
| 100 | 1 | |a Yu, Jenny. | |
| 245 | 1 | 0 | |a Visual communication design strategies : |b multidisciplinary human-centred approach in branding and marketing : the thesis is submitted to the Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Art and Design), 2006 / |c Jenny Yu. |
| 264 | 0 | |c 2006. | |
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 502 | |a Thesis (MA--Art and Design) -- AUT University, 2006. | ||
| 504 | |a Includes bibliographical references. | ||
| 516 | |a Text (PDF file (178 p., 4360 KB)) | ||
| 520 | |a Evaluates the effectiveness of advertising campaigns for the Pump brand of bottled water. | ||
| 530 | |a Also held in print (178 leaves : col. ill. ; 30 cm.) (T 658.827 YU) in off-campus storage, box 210. | ||
| 650 | 0 | |a Branding (Marketing) |9 332183 | |
| 650 | 0 | |a Branding (Marketing) |v Case studies |9 694887 | |
| 650 | 0 | |a Advertising campaigns |x Evaluation |9 813273 | |
| 650 | 0 | |a Visual communication. |9 325607 | |
| 710 | 2 | |a AUT University. |b School of Art and Design. | |
| 856 | 4 | |u http://hdl.handle.net/10292/41 |z Click here to access this resource online. | |
| 907 | |a .b27825577 |b 20-08-20 |c 27-02-20 | ||
| 998 | |a none |b 27-02-20 |c m |d s |e - |f eng |g nz |h 0 | ||
| 942 | |c ET | ||
| 999 | |c 1541383 |d 1541383 | ||