Building type : developing interpretive design strategies to translate selected New Zealand suburban architecture into type design : an exegesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Art and Design (MA & D), 2011 / Caroline Powley ; supervisors: Laurent Antonczak, Frances Joseph.
Building type explores interpretation as a creative strategy for developing experimental design processes that translate architecture into type. The research sits within the experimental area of the contemporary type design context. The methodology is based on a hermeneutic framework and establishes...
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| Format: | Ethesis |
| Language: | English |
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| Online Access: | Click here to access this resource online |
| Summary: | Building type explores interpretation as a creative strategy for developing experimental design processes that translate architecture into type. The research sits within the experimental area of the contemporary type design context. The methodology is based on a hermeneutic framework and establishes a cycle of research methods that enable the project to progress through several phases of inquiry. It is a practice-based project, but its intended outputs are not fully resolved typefaces, but rather a range of experimental type design strategies. These strategies translate aspects of selected New Zealand suburban architecture (a single-bay villa, a Californian bungalow and a state house) into letterforms and prototypefaces. The outcomes are communicated through two sets of publications, large format posters, plan print guidelines, card inserts and an exegesis. Author supplied keywords: Type design; Experimental; Interpretive; Type design strategies; Prototypefaces; Translation theory; New Zealand; Suburban architecture; Hermeneutics; Conceptual metaphor. |
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| Physical Description: | 1 online resource Also held in print (vi, 88 pages: illustrations ; 22 x 30 cm) (T 686.224 POW) in off-campus storage, box 217. |
| Bibliography: | Includes bibliographical references. |