Product personality : an investigation into how congruent personalities identified in a target market can intentionally be assigned to a wireless speaker : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Art and Design (MA&D), 2015 / Hayden Maunsell-Wybrants ; supervisors: Shane Inder, Dale Fitchett.
Consumer's show a preference for products that communicate a personality congruent to their own. When a user perceives a product to share similar personality attributes to their own, they respond through 'approach' behaviour. Using an action research methodology, the project investiga...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Ethesis |
| Language: | English |
| Subjects: | |
| Online Access: | Click here to access this resource online |
| Summary: | Consumer's show a preference for products that communicate a personality congruent to their own. When a user perceives a product to share similar personality attributes to their own, they respond through 'approach' behaviour. Using an action research methodology, the project investigated how product semantic knowledge and cognitive response to form can be used to intentionally assign personality attributes to a wireless speaker. Through an assessment of existing products for specific personality attributes, and by identifying the visual dimensions that define these products, a list of visual parameters was generated for the wireless speaker design. The results from the existing product analysis, supported by knowledge gained from literature on embodiment in design and user perception of implicit design cues, were used to guide a design research process through testing and making of an artisanal nature. The results from the project support the concept that product aesthetics can be designed to intentionally express specific personality attributes guided by a designer's intuition. Author supplied keywords: Product personality; Action research; Product design; Wireless speaker; Artisan. |
|---|---|
| Physical Description: | 1 online resource Also held in print (147 pages : colour illustrations ; 31 x 33 cm) in off-campus storage, box 204. |
| Bibliography: | Includes bibliographical references. |