Marketing research /

Marketing research / David A. Aaker [and three others].

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Bibliographic Details
Main Author: Aaker, David A. (Author)
Format: Ebook
Language:English
Published: Hoboken, New Jersey : Wiley, 2016.
Edition:Twelfth edition.
Subjects:
Marketing research.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (737 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:1119236088
9781119236085
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Online

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