Graphic design discourse : evolving theories, ideologies, and processes of visual communication / edited by Henry Hongmin Kim ; foreword by Steff Geissbühler.
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and criti...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Princeton Architectural Press,
[2018]
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| Edition: | First edition. |
| Subjects: |
| Summary: | "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"-- |
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| Physical Description: | 455 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1616895586 9781616895587 1616896396 9781616896393 |