Handbook of research on innovation and development of e-commerce and e-business in ASEAN / Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim, editors.
"Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to ex...
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| Other Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey :
Business Science Reference,
2020.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers."--Publisher's website. |
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| Physical Description: | pages cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799849856 9781799849841 9781799849858 |