What were they thinking? : crisis communication : the good, the bad, and the totally clueless / Steve Adubato.
This title examines 22 controversial and complex public relations and media mishaps, many of which were played out in public.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
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New Brunswick, N.J. :
Rutgers University Press,
©2008.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | This title examines 22 controversial and complex public relations and media mishaps, many of which were played out in public. |
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| Physical Description: | 1 online resource (xii, 248 pages) |
| Bibliography: | Includes bibliographical references (pages 239-248). |
| ISBN: | 0813545536 9780813545530 |