The noodle narratives : the global rise of an industrial food into the twenty-first century / Frederick Errington, Tatsuro Fujikura, and Deborah Gewertz.
Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever, consumed around the world by millions. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in...
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| Other Authors: | , |
| Format: | Ebook |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
©2013.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever, consumed around the world by millions. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. In Japan instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. In the United States, instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. In Papua New Guinea, instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. This phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning. |
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| Physical Description: | 1 online resource (ix, 200 pages : illustrations) |
| Bibliography: | Includes bibliographical references (pages 171-192) and index. |
| ISBN: | 0520956672 9780520956674 |