Putting on appearances : gender and advertising / Diane Barthel.
In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. She demonstrates how gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer....
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
1988.
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| Series: | Women in the political economy.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. She demonstrates how gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. What was once seen as appropriate to the female -- anxious concern over the presentation of self through appearance -- is, Barthel argues, part of the modern condition. Drawing on social theory, anthropology, and semiology, the author explores the psychological, sociological, and deeply structured cultural meanings communicated through advertising. Barthel reveals how "Putting on Appearances" is anything but a purely personal matter, and how the social realities in which we are forced to live are conditioned by the personal appearances we choose to create. -- From publisher's description. |
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| Physical Description: | 1 online resource (ix, 219 pages) |
| Bibliography: | Includes bibliographical references (pages 197-211) and index. |
| ISBN: | 1439904014 9781439904015 |