Flavor of the month : why smart people fall for fads /

Flavor of the month : why smart people fall for fads / Joel Best.

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Bibliographic Details
Main Author: Best, Joel
Format: Ebook
Language:English
Published: Berkeley : University of California Press, ©2006.
Subjects:
Social institutions.
Fads > Social aspects
Diffusion of innovations.
Online Access:Click here to view this book
Description
Summary:Annotation
Physical Description:1 online resource (xi, 201 pages : illustrations)
Bibliography:Includes bibliographical references (pages 179-197) and index.
ISBN:0520932358
9780520932357
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